Click Fraud

TechCrunch's Erick Schonfeld has an article on the rising rate of click fraud industry wide. It is now at a whopping 28 percent. Wow!!! Are the gamers(ad click gamers) winning? It seems so.

If I was a potential advertiser, that number would certainly cause me to take a step back and to really evaluate the risk versus reward. Something needs to be done about it and fast. Although online advertising still has a huge advantage over old media advertising, an increasing click fraud rate could potentially negate it and stall the switch of advertising dollars.