TechCrunch's Erick Schonfeld has an article on the rising rate of click fraud industry wide. It is now at a whopping 28 percent. Wow!!! Are the gamers(ad click gamers) winning? It seems so.
If I was a potential advertiser, that number would certainly cause me to take a step back and to really evaluate the risk versus reward. Something needs to be done about it and fast. Although online advertising still has a huge advantage over old media advertising, an increasing click fraud rate could potentially negate it and stall the switch of advertising dollars.
Showing posts with label click fraud. Show all posts
Showing posts with label click fraud. Show all posts
Monday, February 25, 2008
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